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Vitamin World is a global retailer of vitamins and nutritional supplements. It is headquartered in in Great River, New York and was founded in 1977 by Arthur Rudolph. It was a subsidiary of NBTY Inc., which manufactured and sold products under the “Vitamin World” label. Holland and Barrett currently has retail stores in the United Kingdom, and Puritan’s Pride is an online / catalog phone ordering division. The companies sell similar products, but each caters to different customers.

Vitamin World is a retailer of vitamins, minerals, and supplements. It sells products under its own brands, as well as from third-party vendors. The majority of its third-party products are sports nutrition products.

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