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BCBGMAXAZRIA is a fashion company that was founded by Max Azria, a Tunisian-born fashion designer. The name “BCBG” stands for “bon chic, bon genre,” which translates to “good style, good attitude” in English. The company is known for its modern and sophisticated designs that cater to women’s fashion.

BCBGMAXAZRIA offers a wide range of clothing and accessories, including dresses, tops, bottoms, outerwear, and handbags. Their designs combine classic and contemporary elements, resulting in stylish and elegant pieces that appeal to a diverse customer base.

Since its establishment in 1989, BCBGMAXAZRIA has grown into a global brand with a strong presence in the fashion industry. The company has expanded its reach through numerous retail stores, both domestically in the United States and internationally in various countries. BCBGMAXAZRIA has also made its mark in the world of high-end fashion by showcasing its collections at major fashion events and earning recognition for its innovative designs.

Over the years, BCBGMAXAZRIA has evolved and diversified its offerings, launching additional brands under its umbrella, such as BCBGeneration and Hervé Léger. These brands cater to different market segments, with BCBGeneration targeting a younger audience and Hervé Léger specializing in luxury bandage dresses.

Although the company faced financial challenges in recent years and filed for bankruptcy in 2017, it has continued to operate and remains a notable name in the fashion industry. BCBGMAXAZRIA’s commitment to creating fashionable and sophisticated clothing has solidified its reputation as a brand that embodies chic style and modern elegance.

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